Veritas
Comedy Series
The Truth Can Be Funny
Veritas Technologies was looking for an engaging way to showcase the unprecedented finding in their Truth in Cloud research study. Veritas Technologies empowers businesses of all sizes to discover the truth in information—their most important digital asset. Ninety-four percent of Fortune 100 companies rely on Veritas today. Yet, more than half of 1,200 technical and business decision-makers told Veritas in their Truth in Cloud research study that they feel that the responsibility of backing up data in the public cloud lies with the cloud service provider. This is a myth. Unfortunately, that feature does not exist in the public cloud. Once deleted or overwritten, your data is gone permanently.
However, that wasn't the only shocking myth uncovered by the Veritas Cloud research study. These cloud myths turned out to be the perfect creative spark for this highly successful comedy series of videos.
The Truth In Cloud Series
It’s Not There
51% of IT leaders mistakenly believe their cloud backups are the provider's responsibility. This is a myth.
Ransomware
IT Leaders mistakenly believe their backups are the cloud platform's responsibility. This is a myth.
This Is Impossible
40% of IT leaders believe cloud migration is too complex. This is a myth.
Are we down?
55% of IT leaders believe their app uptime is their cloud providers responsibility. This is a myth. The truth is businesses suffer 22 min of downtime per month due to cloud outages.
When Humor Works
CAMPAIGN RESULTS
The Truth in Cloud video series is the highest performing campaign to date for Veritas.
The video, It's not there, racked up over 700,000 views on YouTube alone.
Veritas also featured this work on their website and a variety of social media channels.
This just proves that humor offers a great opportunity to humanize your brand and build affinity. Three positive outcomes of using humor in marketing are memorability, rapport-building, and alignment through a shared experience.
However, humor doesn’t always work for every company, but when it does, it creates memorable marketing campaigns. The trick is finding the right kind of humor to connect with the audience for your product or solution.
Made at First Person
Account Manager at First Person: Marc Tamo
Executive Creative Director at First Person: Marcello Grande
Senior Creative Director at Veritas: Brian Clevenger
Project Manager at First Person: Lauren Lindberg
Creative Director at First Person: Vanessa Greene
Art Director at First Person: Vanessa Greene
Writer at First Person: Vanessa Greene
Directors: Ward Evans, John Benson
Editors at First Person: Pete Fleming, Jessica Schorer