Curology
Skincare with a fresh face
OVERVIEWCurology wanted to create a series of videos that aim to break down current viral beauty trends for those looking to up their at-home-skin-routine in a fun and informative way!
We achieved this in several different social media video approaches, including generated content with voice-over, existing user content with voice-over, B-roll and graphics with voice-over, and Curology's dermatology experts talking about all things acne. The results have been some of the top-performing Curology videos on YouTube to date.
Acne Face Mapping
Whiteheads vs Blackheads
3 Types of Dark Spots & How to Treat Them
7 Mistakes You're Making When Washing Your Face
Made at First Person
Account Manager at First Person: Brandon Grande
Executive Creative Director at First Person: Marcello Grande
Project Manager at First Person: Lauren Lindberg, Cameron Baxter, Vanessa Greene
Creative Director at First Person: Vanessa Greene
Art Directors at First Person: Allison McBeath, Janelle Plaskett
Designer at First Person: Allison McBeath, Janelle Plaskett
Animators at First Person: Junyoung "Pigle" Chung, Allison McBeath, Janelle Plaskett
Editor at First Person: Jessica Schorer, Vanessa Greene