Cisco June Launch Event—Project Overview
The Cisco IoT team needed help with the global launch of their Cisco Next-Generation Industrial Router portfolio. The event took place across multiple regions, including North America, EMEA, and Japan, making it Cisco IoT’s biggest product release in 2021.
A blueprint for their 20-minute Cisco Next-Generation Industrial Router portfolio launch event was created this included the development of a captivating theme, the visual direction of the virtual event, the storyline for the run of the show, and the video production of the event. Additional supporting materials were created, including three product videos, two vertical videos, and other social media assets.
Virtual Event Production
The approach for this event was a pre-recorded interview show format with Jeff Lund facilitating the conversation between Vikas Butaney, Kevin Prouty an IDC Analyst, and Tarannum Parkar and Mirko Gabel of the Cisco Product Team. This conversational style made the product information more approachable and offered flexibility in editorial to bring up full-frame slides to illustrate talking points.
The virtual event was shot entirely on a green screen using Unreal Engine 3D technology to create the actual set you see in real-time. Just minimal practical propping was brought in for the show participants to interact with and sit on.
Theme Development
To create a consistent look and feel for the Cisco Next-Generation Industrial Router portfolio launch event the central theme of Unite Your Edge was developed.
The Unite Your Edge theme acted as a guide for other event assets and design development within Cisco and other outside vendors creating associated content for the event.
Vertical Videos
Two vertical videos were also created to support the Cisco Next-Generation Industrial Router portfolio launch event that dives into transportation and utility use cases. These videos took a similar hybrid visual approach to that of the product videos along with leveraging additional 3D animations showcasing each industrial router within a use case environment.
Cisco-Transportation
Cisco-Utility
Product Videos
Individual explainer videos were created for the IR 1800 router, IR 8100 router, and IoT Gateway solutions to support the Cisco Next-Generation Industrial Router portfolio launch and provide more information about each product. I worked closely with the Cisco IoT team from scripting the story of each explainer to the hybrid visual approach of the videos that combined stock footage, 3D product animations of each industrial router, along with a graphic animation style.
Aventus: IR 1800
CABO: IR 8100
Trinity: IR Gateway
Patty Medberry, Head of Product Marketing, Cisco IoT
“On a scale of 1-10, the June Launch was a 10.”
Launch Event Video
Here is the complete Cisco Next-Generation Industrial Router June Launch Event Video. The complete video runtime is 23 minutes long.
Made at First Person
Account Manager at First Person: Drew Fiero
Executive Creative Director at First Person: Marcello Grande
Project Manager at First Person: Maria Mraz, Vanessa Greene
Creative Directors at First Person: Vanessa Greene, Eric Melin
Writers at First Person: Vanessa Greene, Eric Melin
Art Director at First Person: Janelle Plaskett
Animators at First Person: Micah Jordan, Junyoung "Pigle" Chung, Janelle Plaskett
Editors at First Person: Jessica Schorer, Inome Callahan
Production Partner: PUSH REC