Cisco
In 2015 Cisco refocused its brand vision from the company that built the internet to one providing the world's most effective security network architectures. In order to achieve this change in branding direction, live-action, and animated video approaches were brought together under a united narrative framework focused on making Cisco Security the leading enterprise choice. Since shifting that perception, the Cisco story has evolved with solutions—into IoT, cloud edge, and endpoints. Today, 100 percent of the Fortune 100 are protected by Cisco.
Suspense
Suspense is a way for brands like Cisco to captivate their audience, especially if their product or message is solving a serious problem, like cybersecurity. When it comes to creating a suspense-driven video, it all starts with the script. In this type of story arc, an inciting incident triggers the build-up of anxiety and tension throughout the video, making you want to know what will happen next. And this dramatic tension is further emphasized by core elements like the character actors' performances, musical score, sound design, editing, cinematography techniques, and production design.
Cisco Threat Hunter
Made at First Person
Account Manager at First Person: Drew Fiero
Executive Creative Director at First Person: Marcello Grande
Project Manager at First Person: Cameron Baxter, Vanessa Greene
Creative Director at First Person: Vanessa Greene
Writer at First Person: Vanessa Greene
Director: Ian Schiller
Designer at First Person: Casimir Fornalski
Animators at First Person: Junyoung "Pigle" Chung
Editors at First Person: Inome Callahan, Jessica Schorer
Real World
Live-action videos, whether shot or using stock footage, can convey human emotion in a way that creates a real emotional impact on a brand. That is especially the case if your brand offers a tangible product or game-changing solution like Cisco. It’s a great way to show folks overcoming real-world challenges and reaping real rewards.
Cisco Security Anthem
Made at First Person
Account Manager at First Person: Drew Fiero
Executive Creative Director at First Person: Marcello Grande
Project Manager at First Person: Cameron Baxter, Vanessa Greene
Creative Director at First Person: Vanessa Greene
Writer at First Person: Vanessa Greene
Designer at First Person: Casimir Fornalski
Animators at First Person: Junyoung "Pigle" Chung
Editors at First Person: Pete Fleming, Jessica Schorer
Comedy
Humor can be an asset that gets people to remember your brand and set you apart from the crowd. But it's not right for everyone. The fact is, funny videos are far more challenging to pull off successfully. Why? Because the key ingredients to making any comedy funny are timing, balance, and tone. It's not only the tone of the jokes but the timing of dialogue and physical movements between actors that engage an audience to laugh. That is why it is important to figure out the best way to showcase your brand to achieve your marketing objectives.
Cisco More The Merrier
Made at First Person
Account Manager at First Person: Drew Fiero
Executive Creative Director at First Person: Marcello Grande
Project Manager at First Person: Cameron Baxter, Vanessa Greene
Creative Director at First Person: Vanessa Greene
Writer: Dash Hawkins
Writer at First Person: Vanessa Greene
Director at Redgate films: David Bousquet
Special Effects Advisors at First Person: Nathan Hackett, Junyoung "Pigle" Chung
Designer at First Person: Casimir Fornalski
Animators at First Person: Junyoung "Pigle" Chung
Editors at First Person: Pete Fleming, Jessica Schorer
Graphic Animation
Technology concepts can be especially challenging to visualize. And this is where graphic animation can be a great storyteller. Whether it's lines and shapes elegantly dancing across the screen or icons and typography illustrating the voice-over, graphic animation can provide the flexibility to show complex problems and solutions in a simple to understand way.
Cisco Intent Based Networking
Made at First Person
Account Manager at First Person: Drew Fiero
Executive Creative Director at First Person: Marcello Grande
Project Manager at First Person: Cameron Baxter, Vanessa Greene
Creative Director at First Person: Vanessa Greene
Writer at First Person: Vanessa Greene
Art Director at First Person: Casimir Fornalski
Designer at First Person: Casimir Fornalski
Animators at First Person: Casimir Fornalski, Eli Woo, Peter Hermann
Editors at First Person: Jessica Schorer
Zero Trust Is No Joke
This Cisco explainer video about Zero Trust is another great showcase of a graphic animation brand video.
Cisco Zero Trust
Made at First Person
Account Manager at First Person: Drew Fiero
Executive Creative Director at First Person: Marcello Grande
Project Manager at First Person: Cameron Baxter, Vanessa Greene
Creative Director at First Person: Vanessa Greene
Writer at First Person: Vanessa Greene
Art Director at First Person: Casimir Fornalski
Designer at First Person: Casimir Fornalski
Animators at First Person: Casimir Fornalski, Junyoung "Pigle" Chung
Editors at First Person: Jessica Schorer
Character Animation
Technology brand videos can often come across as impersonal. And this is where character animation can humanize your story and connect with your audience. Simple illustrated characters can express all sorts of emotions, from frustration and fear to being a superhero.
Cisco AMP For Endpoints
Made at First Person
Account Manager at First Person: Drew Fiero
Executive Creative Director at First Person: Marcello Grande
Project Manager at First Person: Cameron Baxter, Vanessa Greene
Creative Director at First Person: Vanessa Greene
Writer at First Person: Vanessa Greene
Art Director at First Person: Ivan Miguel
Designer at First Person: Ivan Miguel
Animators at First Person: Ivan Miguel, Junyoung "Pigle" Chung
Editors at First Person: Jessica Schorer
What CISO’s Really Need
This video for The Cisco Benchmark Study demonstrates how simple character animations can capture the day-to-day life of a Chief Information Security Officer.
The Cisco Benchmark Study
Made at First Person
Account Manager at First Person: Drew Fiero
Executive Creative Director at First Person: Marcello Grande
Project Manager at First Person: Cameron Baxter, Vanessa Greene
Creative Director at First Person: Vanessa Greene
Writer at First Person: Vanessa Greene
Art Director at First Person: Ivan Miguel
Designer at First Person: Ivan Miguel
Animators at First Person: Ivan Miguel, Junyoung "Pigle" Chung
Editors at First Person: Jessica Schorer